Founded in The Design Capital-Shenzhen 

Willful is a global brand focus on smart watch, fitness tracker, fitness armband, bluetooth headset, Smart earbuds founded in 2012. Willful has been dedicated to developing innovative and reliable products. The mission of Willful is to offer a level of customer service that goes above and beyond customers' needs and expectations. Although we are young, we are a passionate team hoping to provide creative and high-quality products that enhance the daily lives of people.

Covers over 100,000 ㎡

Since the establishment of its headquarters in Kenuo Building, Guangming District, Shenzhen in 2012, the second and third branches of Willful were established respectively in the following 2018 and 2019 . At present, the total covers area of Willful has exceeded 100,000 square meters, and there are more than 500 employees. More importantly, the GMP production standards and the ISO9001 quality management system provide an important guarantee for the quality of Willful smart fitness manufacturing.